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CLAW CITY NYC · SPEAKER NOTES
5 MIN · 7 SLIDES · SCROLL TO FOLLOW
01 — TITLE · 10 sec
"Hey — I'm David. I run a marketing agency called Vorti. I automated about 90% of it using OpenClaw. Let me show you how."
02 — BEFORE → AFTER · 40 sec
"I was already using Claude Code and BMAD for a lot of this — ads analysis, lead scraping, building landing pages. It worked. But it was duct tape."
"VSCode had to be open. Close the laptop, everything dies. No crons. No email integration. No calendar. Nothing connected."
"OpenClaw bridged all of that. Mac Mini runs 24/7. 4 agents, each owns a domain. Gmail, Google Ads, GA4, Garmin, Stripe, Cloudflare — all wired together."
Bottom bar = your timeline. Quick mention: $2M ads at 18, agency acquired, started Vorti, now 4 agents for $200/mo.
03 — 4 AGENTS · 50 sec
📋 Morgan — COO. Orchestration, memory, financials. Runs a Sunday cron that audits the system and rewrites its own instructions.
🎯 Rex — Cold email, LinkedIn browser automation, Instagram DMs. Human-copy skill so nothing reads like AI.
🔬 Mika — Lead enrichment, Keyword Planner intel, Google Ads API analysis. 230+ articles indexed in memory.
🎨 Kit — Landing pages → Cloudflare in minutes. A/B variants. PDF proposals with real data. Ad assets.
"33 crons. 14 custom skills. $200/month."
Example — Cold Calling Workflow
Text Rex on Telegram: "give me my call list." He scores leads, sends top 10 with briefing cards. After each call I text: "lead 3, got email, callback Wednesday 2pm." Rex logs to Supabase, creates the calendar event, fires a warm email within 10 minutes. Zero CRM entry.
04 — CLIENT DELIVERY · 50 sec
"Here's what the system actually does for clients."
Google Ads API — direct connection. Pull data, adjust bids, test copy, upload assets. No dashboard.
Landing pages — brief Kit, full page built, deployed to Cloudflare in under 10 min. A/B variants same session.
Proposals — real Keyword Planner data → personalized PDF. Under 5 minutes.
Creative assets — image gen → auto-upload to Google Ads campaigns.
Example — B&B Landing Page (This Week)
Dad's contact, West Hill House B&B in Vermont. Briefed Morgan on Telegram. Kit built a full Vite + Tailwind booking page — mobile-first, video tour, 200+ reviews. Deployed to book.westhillbb.com on Cloudflare. Same day. Now running Google Ads against it.
Example — Proposal in 5 Min
Realtor buddy Alex wanted Google Ads help. Mika pulled Keyword Planner — "homes for sale darien ct" 4,400/mo @ $8-12 CPC. Kit built a 10-page PDF with real data, ROI projections. Under 5 minutes. He'd never seen anything like it.
05 — OUTREACH · 50 sec
Cold email — custom vorti-mail CLI, headless, 4 accounts, 80/day, GPT-4o drafted from enrichment data
LinkedIn — browser automation. Sales Nav → vet → connection → DM. Bot-detection avoidance.
Instagram — second touch after LinkedIn. Browser-native DMs.
Reddit + Facebook — incoming. Value-first community engagement.
"Everything runs through a human-copy skill. Every email, DM, and comment sounds like a real person wrote it."
06 — WHILE I SLEEP · 30 sec
"33 crons. Gesture at the grid — people can read the list."
"Self-healing — auth failures, timeouts, rate limits, all detected and recovered automatically."
Example — Self-Healing
Sending account hit 61% auth failure. System detected, flagged in morning digest. Deployed an auth alert hook — 3 failures = auto-pause + Telegram alert. Draft pipeline was timing out. System deployed a 90s wrapper. Fixed itself. I woke up and it was done.
"Sunday cron runs a full audit and rewrites its own instructions. Monday the system is smarter than Friday. I don't approve it."
"I get a Telegram digest in the morning. Everything else: handled."
07 — CLOSE · 10 sec
"That's it. Hit me up."
"Oh — and this deck was built by the system. I asked Morgan on Telegram, it pulled data from Supabase and MemoryRouter, wrote the HTML, rendered via Puppeteer. 4 revisions, all in chat."
Q&A Cheat Sheet
"Build this for me?"
Yeah — that's the other thing Vorti does. Grab me after.
"How long to build?"
Core infra ~2 months of evenings. Never done, ships every week.
"Stack?"
OpenClaw + Claude + GPT-4o + Supabase + Puppeteer + Apollo + Apify + NeverBounce + Teller + Garmin + Stripe